Most businesses are more alike than different.
When you ask " What makes their business so special from the others?", 99% of business owners say
Our customer service
I'm passionate
10+ years etc
In reality, the customer could care less.
To "Stand Out", you need a U.S.P.
UNIQUE SELLING PROPOSITION.
Example:
Amazon "Stands Out" by offering 2 day shipping
Southwest Airlines was 2 free Check-In bags
Next time you market your business, don't forget the U.S.P.
Guaranteed to work, EVERYTIME.
If you need help creating a U.S.P, don't hesitate to contact us by clicking the link below.
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